How Much Does a Real Estate Listing Video Cost?

Two listing-video quotes can look like the same product and still be different jobs. One vendor means a short walkthrough for a phone. Another means a half day at the house, a drone, and a longer edit. Before you decide a number is high or low, ask what the file contains.

This is a plain look at the ranges agents commonly hear, what those ranges usually buy, and how to tell when a particular listing needs a dedicated shoot. The dollar figures below are approximate and generic. They are the neighborhood of local quotes, not a national price study, and your market can sit higher or lower.

What the quote is usually paying for

Most listing-video bills break into three pieces, even when the invoice shows a single line.

The first is time on site. A small condo is a short visit. A large house with a dark basement or a yard that only looks right at a certain hour takes longer, and travel is often in the price even when it is not written out.

The second is the edit. Cutting clips, choosing music you are allowed to use, and exporting a file for a social feed and the listing media takes real time. A rough phone clip can be free. A clean cut of about 45 seconds is a job.

The third is extras. Drone footage, a twilight exterior, an agent on camera, and a vertical crop all add shooting time, editing time, or both.

If a quote does not say which of those three you are buying, ask before you compare it with another number. "Listing video" is not a standard product.

Approximate ranges agents hear

Treat these as ballpark figures from a typical suburban quote. They are approximate, and they move with the market.

A basic edited walkthrough, shot on site and cut to about half a minute or a minute, is often quoted somewhere around $200 to $600. That version usually covers the front of the house, the main rooms, and a simple music bed. It is the video most buyers will actually finish on a phone.

A more produced piece, with tighter pacing, aerial shots, or a twilight exterior, is often quoted from about $500 to $1,500. Some luxury listings go past that when the day on site is longer, the editor does a second pass, or someone writes a custom script. That higher quote is a different product, not a fancier version of the same short reel.

A drone, an agent intro, or a vertical crop for Stories is often its own line. Sometimes that line is included. Ask.

None of those figures is a rule. They are the range agents compare when they are deciding whether to book a shooter for this listing or wait.

What actually moves the price

Square footage matters less than how hard the house is to walk. A 1,400-square-foot ranch with a clear path from the front door to the yard is a short shoot. A split-level with a finished basement and a kitchen that needs the lights on takes longer and leaves more footage to cut.

Turnaround changes the price too. A request for tomorrow often costs more, or it gets turned down, because the editor already has a queue. If you are also waiting on a photographer's calendar, that wait is part of the real cost even when the invoice looks modest. If the quote is vague about the file, ask for a master you can post while the home is on the market.

What the video has to do

Buyers use a listing video to answer one question: do I want to book a showing? They are not grading the color. They want the front of the house, the main living space, the kitchen, the primary bedroom, and the thing that would make someone drive over. A pool, a view, a workshop, an unusual floor plan.

A useful listing video is short. Somewhere around 30 to 60 seconds is enough for a feed and for the listing media. It also has to be honest. A wide lens that turns a small bedroom into a ballroom creates a showing that goes badly. Skip a room that is not ready. Use music you have the right to post. A personal playlist track can get the video muted.

When you do not need a separate video vendor

Some listings need a dedicated shoot: a view that only reads in motion, or a floor plan still photos cannot explain. Book it early. The calendar, not the edit, is usually what delays the listing. The notes on how fast listing marketing can be delivered cover the rest of the week.

A lot of listings do not need a second vendor. They need a clear walkthrough the agent can post the same week the photos go up. That is a different job from a half-day cinematic shoot, and it should be priced like a different job.

Listing Lab 360 builds that shorter walkthrough from the photos and listing details you already have. Nobody comes to the property, and there is no shoot day. The video is one piece of the Complete Listing Package on the pricing page: $299 per listing, delivered within 48 hours after usable photos and the property details are in. The same order covers photo finishing, social graphics, a property page, virtual staging, and the print pieces. The full list is on the listing marketing services page, and there is a video walkthrough sample if you want to see the length and pace.

If the home needs a drone, a twilight exterior, or an on-camera intro, this is not that product. Order the shoot you actually need. For an ordinary listing that needs a clear 30 to 60 second tour online quickly, a remote walkthrough keeps the video from becoming its own project.