Choose by what your listing needs
Listing Lab 360 vs. hiring a real estate photographer
A photographer captures new images on site. Listing Lab 360 turns usable photos you already have into a coordinated marketing package. When a property needs new photos, book the shoot first. Our service does not replace on-site photography.
Have Photos? Start My ListingCompare the scope before comparing the price
Photographers may offer marketing add-ons as well as images. Check the actual quote and included deliverables so you can decide what to book and avoid paying for overlapping work.
Starting point
Photographer
A property that needs new images.
Listing Lab 360
Usable listing photos and accurate property details you already have.
Property visit
Photographer
An on-site shoot arranged with your photographer.
Listing Lab 360
A remote workflow with no property visit.
Main deliverable
Photographer
New property photographs; other services depend on the vendor and booking.
Listing Lab 360
Photo enhancement, virtual staging, video walkthrough, five social graphics, flyer, property page with QR, and open house marketing.
Cost
Photographer
Costs vary by market, property, scope, and vendor. Request a quote for the services you need.
Listing Lab 360
$299 per listing. FIRSTLIST50 takes 50% off your first listing: $149.50.
Timing
Photographer
Confirm scheduling, editing, and delivery directly with the photographer.
Listing Lab 360
Within 48 hours after required property details and usable photos are received.
Need new photos? Start with a photographer.
If you have no current images, rooms are missing, or the photos do not accurately show the home, arrange an on-site shoot. Enhancement and virtual staging cannot capture a room that was never photographed or replace an accurate record of the property.
Have usable photos? Build the launch.
Upload the finished images, listing details, and branding to Listing Lab 360. We prepare the coordinated marketing assets so you can move from a folder of photos to materials for social, print, your property page, and an open house.
Use both when the listing calls for it.
Book photography, receive the finished images, then send them with the property details for marketing production. The 48-hour delivery window starts when we receive the required information and usable photos, so plan the shoot before setting your marketing launch date.
$299 per listing. Use FIRSTLIST50 for 50% off your first listing: $149.50.